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Campaign Specialist

  • Hybrid
    • Bucuresti, București, Romania
  • Customer Reengagement

Job description



Who we are:


Do you want to join a well-established bank with a start-up culture? No, we’re not joking!


We, at tbi, have been one the most profitable banks for years and we are growing at a fast pace. We’re a bank with a long history of success that operates as a start-up and we’re always on the lookout for new opportunities to grow our business. How do we do that?


It's all about our people. Our team is made up of brave, passionate and caring people who don’t just want to follow the same path – we want to transform into mobile-first, state-of-the-art lifestyle ecosystem. Our colleagues love working here – 80% of them would recommend tbi as an employer to their friends and family. Our people are engaged in challenging and meaningful work, inspired to grow their potential and career, encouraged to learn and empowered to take decisions. That’s not corporate babble, it’s what our people say.


What You’ll do:

  • Set-up campaigns in the campaign orchestration tool. Perform acceptance tests. Run the campaigns and monitor the performance
  • Design and implement A/B tests and analyze findings to drive actionable insights
  • Gather campaign and product data requirements, run necessary data analysis and marketing data segmentation with regards to the campaign set-up aiming at improvement of conversion rates
  • Understand how customer data is structured in the systems, segment the database to reach best results in targeting, identify untouched areas
  • Build, manage and track campaign reporting and customer dimensions


Job requirements

What you'll need to succeed :

  • Proven experience in running and managing campaigns in one of the marketing automation tools is a plus
  • Strong analytical skills, ability to work in Excel as an advanced user
  • Knowledge of databases, ability to run basic SQL queries is a plus
  • Ability to pull lists, have a good understanding of segmentation and filters
  • Background with the Financial Services/Banking Industry is preferable
  • BS/BA degree in marketing, math, statistics, economics, or related degree OR equivalent combination of education, training, and experience
  • Strong intellectual curiosity combined with a knack for recognizing correlations and trends,
  • Ability to work independently and proactively to take initiative to solve problems quickly



What we offer:

  • Seize the opportunity to grow your career.
  • Engage in exciting and meaningful work.
  • Get recognition for your work and attitude.
  • Become part of a large, friendly and supportive team.
  • Get additional private health insurance.
  • Stay Chill, Bite into Thrill: Our Fresh Fruits/Ice Cream Program.
  • Relax and Recharge: Our Weekly Office Chair Massage.
  • A World of Friendly Faces: Join Our Passionate Multinational Team and Talk to 16+ Nationalities at tbi bank .
  • Bring Your Furry Bestie: Let's Make Work Pawsome .



Visit our Career Page to learn more about what makes us different.


If this sounds like something you’d be interested in, we'd love to hear from you!


We'd love to get back to everyone, but due to the number of applications we receive, we can only contact the shortlisted candidates.


All applications are treated with utmost confidentiality.


By submitting your job application to tbi bank you confirm that you have read the document named “Information related to personal data processing for job applicants” publicly available on the tbi Career page.


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