Market Strategy Lead RO

Who we are:
Do you want to join a well-established bank with a start-up culture? No, we’re not joking!

We, at tbi, have been one the most profitable banks for years and we are growing at a fast pace. We’re a bank with a long history of success that operates as a start-up and we’re always on the lookout for new opportunities to grow our business. How do we do that?

It's all about our people. Our team is made up of brave, passionate and caring people who don’t just want to follow the same path – we want to transform into mobile-first, state-of-the-art lifestyle ecosystem. Our colleagues love working here – 80% of them would recommend tbi as an employer to their friends and family. Our people are engaged in challenging and meaningful work, inspired to grow their potential and career, encouraged to learn and empowered to take decisions. That’s not corporate babble, it’s what our people say.

Do you want to play a key role in our unique success story? If so, we’re looking for a Market Strategy Lead RO to join us on the journey to success.

In this role, you will be responsible for shaping tbi's market strategy in Romania by transforming customer insights, market trends, and business priorities into impactful initiatives. You'll work closely with cross-functional teams to ensure our products, campaigns, and customer experience remain relevant, competitive, and aligned with the needs of the local market

What You’ll do:

·       Lead the market strategy for Romania by monitoring consumer trends, competitor activity, regulatory changes, and market dynamics to identify growth opportunities.

·       Transform market insights into clear, actionable recommendations for Growth, Brand, Product, Media, and Business teams.

·       Own the creation and prioritization of business briefs, ensuring objectives, target audience, value proposition, and success measures are clearly defined before execution.

·       Adapt central campaigns and product propositions to the Romanian market, ensuring they are relevant, customer-focused, and aligned with local needs.

·       Partner with Product, Growth, Business Lines, Media, Legal, Compliance, and other stakeholders to align local priorities with central initiatives.

·       Review customer-facing communication to ensure clarity, consistency, and alignment with the tbi brand while considering local market specifics.

·       Identify customer pain points, market barriers, and opportunities to improve customer adoption, engagement, and trust.

·       Analyze campaign and business performance, turning data and market insights into recommendations for continuous improvement.

·       Act as the voice of the Romanian market within the Growth & Marketing organization, representing local customer needs and market realities in strategic discussions.

·       Build strong cross-functional relationships and influence stakeholders to deliver impactful, customer-centric solutions that support business growth.

What you’ll need to succeed:

• 7+ years of experience in Market Strategy, Product Marketing, Strategic Marketing, Growth Marketing, or a similar role within banking, fintech, consumer finance, payments, or digital products.

• Strong understanding of the Romanian market, customer behaviour, and competitive landscape.

• Proven ability to turn market insights into clear strategies, customer propositions, and actionable business recommendations.

• Experience working with cross-functional teams, including Product, Growth, Brand, Media, Legal, Compliance, and Business stakeholders.

• Strong strategic thinking with the ability to prioritize initiatives based on customer value and business impact.

• Excellent communication and stakeholder management skills, with the confidence to challenge ideas constructively and influence senior stakeholders.

• Good understanding of customer journeys, acquisition, activation, retention, and lifecycle marketing.

• Comfortable analyzing data, campaign performance, and market trends to support informed decision-making.

• Fluency in Romanian and English, both written and spoken.

• Bachelor's degree in Marketing, Business, Economics, Communications, or a related field. A Master's degree or MBA is considered an advantage.

Nice to Have

• Experience in a matrix or international organization.

• Previous experience in financial services, fintech, or digital banking.

• Experience working with agencies or external partners.

• Familiarity with regulated industries and customer communication in compliance-driven environments.

• A passion for customer-centric thinking, continuous learning, and driving meaningful business growth.

What we offer:

·       Seize the opportunity to grow your career.

·       Engage in exciting and meaningful work.

·       Get recognition for your work and attitude.

·       Become part of a large, friendly and supportive team.

·       Get additional private health insurance.

·       Stay Chill, Bite into Thrill: Our Fresh Fruits/Ice Cream Program.

·       Relax and Recharge: Our Weekly Office Chair Massage.

·       Unlock the joy of reading with Bookster – Access a library of inspiration.

·       Benefit from 28 days of annual leave – More time for what you love ( 22 vacation days, 5 for exceptional sick leave (no medical note), and 1 for your birthday).

·       Exclusive partner discounts – Enjoy deals tailored just for you.

·       A World of Friendly Faces: Join Our Passionate Multinational Team and Talk to 23 Nationalities at tbi bank .

·       Bring Your Furry Bestie: Let's Make Work Pawsome .

Visit our Career Page to learn more about what makes us different.

If this sounds like something you’d be interested in, we'd love to hear from you!

We'd love to get back to everyone, but due to the number of applications we receive, we can only contact the shortlisted candidates.

All applications are treated with utmost confidentiality.

By submitting your job application to tbi bank you confirm that you have read the document named “Information related to personal data processing for job applicants” publicly available on the tbi Career page.